Lesson Summary

Fumi, the founder of Untapped Creatives, has successfully placed 13 independent brands into luxury retailer Selfages, covering a wide range of products. Based on her experience, she noticed that independent brands face challenges in understanding and preparing for the wholesale process, which can hinder maximizing opportunities with retail partners. To address this issue, she has created a course designed to empower independent brands to navigate wholesale partnerships effectively.

The course aims to help brands comprehend the wholesale process, equip them with necessary information, and provide practical tools to assist them on their wholesale journey. Given the financial constraints that some brands may face in hiring professionals like lawyers or accountants, this course offers valuable insights and resources to support brands in managing the wholesale process independently.

Key highlights of the course include:

• Explanation of wholesale basics and its significance
• Guidance on approaching buyers and conducting buying appointments
• Insights into essential documents such as the wholesale catalog, lookbook, and line sheet
• Understanding wholesale pricing, margins, and recommended retail prices
• Negotiating payment terms and sale or return terms with potential partners
• Delivering invoices and effective follow-up strategies

Additionally, the course offers practical templates like a wholesale catalog template, margin calculator, and VAT calculator for UK retailers, enabling brands to streamline their wholesale processes effectively. By providing comprehensive knowledge and resources, this course is designed to empower independent brands and enhance their ability to succeed in establishing successful wholesale partnerships.